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Pioneer Games bring friendly competition to Pioneer Day
Featured

Pioneer Games bring friendly competition to Pioneer Day

By Camille DeVaul

When Pioneer Day returns to Paso Robles on October 10, some of the city’s oldest traditions will be joined by a newer one: the Pioneer Games. Now in its third year, the free competition will take place from 3 to 5 p.m…

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North County October Calendar of EventsOct 2026Honoring our past, shaping our futureOct 2026Ann Casper: Pioneer Day’s First BelleOct 2026Protein Powders: Make Sure to Pick the Right One for YouOct 2026From little cowboys to big pots of beansOct 2026

Business

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Honoring our past, shaping our future

Honoring our past, shaping our future

October is a special time in Paso Robles. Pioneer Day is more than a parade or a longstanding tradition. It is a celebra…

Robert Covarrubias, CEO of Paso Robles & Templeton Chamber 
Protein Powders: Make Sure to Pick the Right One for You

Protein Powders: Make Sure to Pick the Right One for You

Protein powders are one of the simplest ways to meet daily protein needs, support muscle recovery, and maintain lean mas…

The Natural Alternative
Supporting Local Means Supporting Your Community

Supporting Local Means Supporting Your Community

When you choose a local, family-owned business like Shift’N Gears Auto Repair, you’re doing more than paying for a neede…

Shift N Gears
Building a culture of connection across North County

Building a culture of connection across North County

Culture isn't built by chance. It's built through relationships, shared experiences, and a commitment to showing up for …

Robert Covarrubias, CEO of Paso Robles & Templeton Chamber 
Summer Tourism Powers Our Local Economy

Summer Tourism Powers Our Local Economy

Summer is one of the most exciting times of year in North County. Visitors from across California, and increasingly from…

Robert Covarrubias, CEO of the Paso Robles & Templeton Chamber of Commerce
The Fair Is Over — Not The Fun

The Fair Is Over — Not The Fun

Another California Mid-State Fair is in the books. Whether you spent multiple evenings enjoying concerts, showing livest…

Staff Report
Community Momentum Continues Across North County

Community Momentum Continues Across North County

This summer, one thing is clear: Our community is showing up. Across Paso Robles, Templeton, and the surrounding Nort…

Robert Covarrubias, CEO, Paso Robles & Templeton Chamber of Commerce
Keeping Time: A Fourth of July Reflection

Keeping Time: A Fourth of July Reflection

As we celebrate Independence Day, we're reminded of the values that have helped shape our nation — freedom, opportunity,…

Shift N Gears
A Mother's Touch

A Mother's Touch

Our roads are filled with potholes, cracks, and uneven pavement. For many mothers managing busy days filled with school …


Featured

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Ann Casper: Pioneer Day’s First Belle

Ann Casper: Pioneer Day’s First Belle

When Paso Robles celebrated its first Pioneer Day in 1931, one young woman was chosen to hold a title that would become …

Paso Robles Area Historical Society
North County October Calendar of Events

North County October Calendar of Events

Stay connected with everything happening across North County! From community festivals and live music to family activit…

Staff Report
From little cowboys to big pots of beans

From little cowboys to big pots of beans

Pioneer Day traditions to participate in this year For generations, the second Saturday in October has been a time fo…

Camille DeVaul
Teeing up for the community: Paso Robles Police Officers Association Golf Tournament returns September 19

Teeing up for the community: Paso Robles Police Officers Association Golf Tournament returns September 19

For the Paso Robles Police Officers Association (POA), its annual golf tournament is about more than a day on the links.…

Camille DeVaul
Advocating for America's Veterans

Advocating for America's Veterans

As the Paso Robles summer heat slowly creeps in, so do the changes to Veterans’ benefits and rights. Did you know tha…

Leo Castillo, VFW Post 10965 Commander
North County September Events

North County September Events

Stay connected with everything happening across North County! From community festivals and live music to family activit…

Staff Report
Gentle fall arrival in Paso Robles

Gentle fall arrival in Paso Robles

September has arrived! It’s harvest month and the transition between summer and fall. We feel the unofficial end of s…

Karyl Lammers
Protecting Our Most Vulnerable

Protecting Our Most Vulnerable

There are some topics I write about that are difficult because of the tragedy involved. This is one of them. As Sheri…

Sheriff Ian Parkinson
Gridiron season is here

Gridiron season is here

Atascadero, Paso Robles, and Templeton kick off season with new challenges, familiar rivalries, and shared home in Sunse…

Mike Chaldu
The Sweet Sounds of Summer

The Sweet Sounds of Summer

The New York Times ran a story about Betty Smith’s 1943 autobiographical novel, "A Tree Grows in Brooklyn," which detail…

James Brescia, Ed.D.
Building Schools for the Future in PRJUSD!

Building Schools for the Future in PRJUSD!

It is an exciting time for the Paso Robles Joint Unified School District. Every school year brings new opportunities,…

Jennifer Loftus, Superintendent, Paso Robles Joint Unified School District
Voices of the VFW: Advocating for America's Veterans

Voices of the VFW: Advocating for America's Veterans

As the Paso Robles summer heat slowly creeps in, so do the changes to Veterans’ benefits and rights. Did you know tha…

Leo Castillo, VFW Post 10965 Commander
Before the School Bus: Education in Early Paso Robles

Before the School Bus: Education in Early Paso Robles

Before sprawling campuses, school buses, and paved country roads connected North County, education in the Paso Robles ar…

Paso Robles Area Historical Society
North County August Events

North County August Events

Stay connected with everything happening across North County! From community festivals and live music to family activit…

Staff Report
Meet the six young women competing for Miss California Mid-State Fair

Meet the six young women competing for Miss California Mid-State Fair

The California Mid-State Fair is getting ready to crown its next ambassador, as six young women from across San Luis Obi…

Camille DeVaul
July 4, 1776: Celebrating America's 250th Anniversary

July 4, 1776: Celebrating America's 250th Anniversary

This Fourth of July, Americans across the nation will gather much as they have for generations. Families will fire up ba…

Hayley Mattson
North County July Events

North County July Events

Stay connected with everything happening across North County! From community festivals and live music to family activiti…

Staff Report
Stars, Stripes & Summer Paso Nights

Stars, Stripes & Summer Paso Nights

Happy 250th Anniversary, honoring the adoption of the Declaration of Independence on July 4, 1776. “God Bless America…

Karyl Lammers
A Time to Remember, a Time to Gather

A Time to Remember, a Time to Gather

Each year, as May arrives and the long weekend approaches, there’s a familiar rhythm that settles in—families planning b…

Cruisin' for a Cause Car Show

Cruisin' for a Cause Car Show

Classic cars, community spirit, and a full day of family-friendly fun will take center stage this Memorial Day weekend a…

Honoring Heritage and Heroes | Best of the West

Honoring Heritage and Heroes | Best of the West

Each Memorial Day Weekend, the rolling hills of Santa Margarita Ranch transform into a living time capsule, where the ru…

Mothers Who Lead

Mothers Who Lead

Motherhood is often described as the most important job in the world—but what happens when that role is paired with entr…


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